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The Stanford Medicine WellMD & WellPhD seeks an ambitious and highly experienced writer to lead broad and targeted communication on behalf of the Chief Wellness Officer to an internal and external community of more than 10,000 clinical faculty, faculty scientists, residents, fellows, students, colleagues, external learners, members, and collaborators. Stanford Medicine is the first Academic Medical Center to appoint a Chief Wellness Officer, positioning itself to be a key leader and resource in this field world-wide. The WellMD & WellPhD Center is an innovative and internationally-recognized program with a mission to advance the well-being of physicians and those they serve, as well as of biomedical scientist and the beneficiaries of their contributions.
This new position will play a key role in shaping how the Chief Wellness Officer will engage with its internal and external community by further developing communication strategies and creating new vehicles and messaging. This position will also be instrumental in growing the depth and breadth of communication from WellMD & WellPhD, reinforcing globally-recognized thought leadership externally and strengthening a communication loop internally within Stanford Medicine. This position will identify and develop content and storytelling opportunities, pulling through messaging across the different channels and audiences. The writer serves as the lead strategist for all Chief Wellness Officer-related communication, and writer of broad and targeted communication on behalf of the CWO. The position serves as the writer and editor of CWO communication vehicles.
About the Role:
- Strategy: Lead strategist for broad and targeted Chief Wellness Officer-related (CWO) communication.
- Communication channel creation and oversight: Further develop visions and strategies and subsequently launch and oversee new communication vehicles and content streams. Design and maintain new channels for the CWO to communicate with key internal and external audiences, including Newsletters, Grand Rounds, Forums, and Lunchtime Listening Sessions, and other methods. Collaborate and oversee other members of the communications team on production, as necessary.
- Writing & Editing: Serve as the writer and editor of CWO communication vehicles. Compose and edit written communication on behalf of the CWO and WellMD & WellPhD team. Write and edit high-level communication materials on behalf of the CWO, including, reports, talking points, presentations, scripts, and briefing documents.
- Specific examples: Annual Report(s) for leaders and broad internal audiences, philanthropy report(s), AMA Joy in Medicine Application, Task Force Reports, video scripts, and other key communication from the CWO.
- Interviews: Develop questions and interview senior leaders and other improvement leaders for content for CWO and WellMD & WellPhD communication vehicles (Stories of Strength, WellMD Minute, etc).
- Synthesizing: Distill information from various sources to convey compelling messages that align with our mission, goals, and priorities.
- Story-telling: Through interviews and synthesizing, create stories for the CWO and WellMD & WellPhD communication vehicles to showcase or spotlight improvements and initiatives occurring at Stanford Medicine and beyond.
- Script-writing: Plan and create scripts for video messages from senior leaders to reinforce our mission, goals, and priorities.
- Review process oversight: Create and oversee a streamlined review process for content, utilizing the communications coordinator for project management, staging, and dissemination as necessary.
- Analysis and improvement: In partnership with other communication team members, create metrics and routinely analyze the impact of communication vehicles and messages, and refine as necessary.
About You: You are excited to create new ways to reach broad audiences, analyze impact, and refine methods based on outcomes. You are a seasoned professional who has led communication strategy and execution on behalf of a chief, chair, associate dean, or other senior leader in academic medicine. You believe in creating communication channels that promote and enable listening, to better understand the needs and voices of our communities, strengthening a communication loop. You can adapt your writing to various media including print, social media, newsletters, short videos, reports, speeches, presentations, slides, etc. You create compelling stories, capturing the audience’s attention and tie the story to overarching missions and priorities. You are a seasoned interviewer who can develop well-planned questions or scripts and exude confidence and grace with executives, putting interviewees at ease. You easily synthesize information and adapt it to various audiences and media. You create comprehensive and systematic approaches for curating content for communication vehicles.
About the Team: Reporting to the Associate Director of Communications, this role joins a growing communications team within an expanding WellMD & WellPhD Center. The writer serves as the lead strategist for all Chief Wellness Officer-related communication, and will be a key resource to the Chief Wellness Officer, Executive Director, Administrative Director and other team members in the collective pursuit of the Center’s goals. In partnership with the Communications Operations Manager, this role is supported by a Communications Coordinator, and will train cross-functioning teams to support the digital channels and other processes, as necessary. The Writer will collaborate with other members of the WellMD & WellPhD communications, operations, programs, and education teams.
Key Responsibilities:
- Develop and research ideas for written publication/communication on high-visibility complex topics.
- Research, develop, execute and manage high-profile written publications/communications that:
o articulate the goals and vision in a way that is understandable
and meaningful to various constituencies
o demonstrate understanding of a wide variety of audiences
o identify key information, messages and topics
o clearly and credibly communicate a diverse array of topics
o enhance the relevance and impact of intended messaging
- Develop, compile, and edit supplemental materials that support written communication (i.e., backgrounders, biographies, executive talking points, and other related materials).
- Establish and maintain extensive contacts with key sources (media, news services, community organizations, and other targeted audiences) to identify story themes and newsworthy events to promote and disseminate information.
- Maintain high-level interactions with specialized constituents to promote departmental goals, visions, and strategies.
- Manage the writing process that is complex in nature reaching across organizational levels.
- Assist the department head in evaluating workflow, and resources and make recommendations.
- Other duties may also be assigned
DESIRED QUALIFICATIONS:
- Writing/editing experience in an academic medical center, university or healthcare setting
- Experience working with physicians or medical researchers and scientists
- Knowledge of medical and academic research terminology
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and eight years of relevant work experience or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Proven success in writing for publication in print, web, and other platforms.
Excellent writing, interpersonal, and oral communication skills with proven ability to present, write, edit, and organize thoughts in a clear, concise, and well-organized manner.
Ability to understand complex materials and synthesize across multiple sources to produce materials for diverse audiences.
Ability to change voice and writing style to fit a particular audience and purpose.
Firm understanding of web technologies and applications, including social networking, social media tools, and current communication trends.
Outstanding interpersonal skills and able to interact effectively with a diverse array of people, including senior leaders.
Proficiency with Microsoft Office Suite.
Ability to manage and prioritize multiple deadlines.
Excellent time management skills.
Demonstrated ability to oversee all aspects of the writing process.
Demonstrated advanced writing skills and the ability to synthesize materials from multiple sources.
Extensive experience managing and coordinating complex writing projects.
Expert-level knowledge of job-required tools and applications.
Demonstrated ability to lead and apply ingenuity and creativity in solving complex problems.
PHYSICAL REQUIREMENTS*:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, grasp lightly/fine manipulation, and use a telephone, writing by hand.
Occasionally reach/work above shoulders, grasp forcefully, and sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 10 pounds.
Visual and auditory acuity, including color vision required.
- Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
WORKING CONDITIONS:
Hybrid and/or remote work eligible
Occasional work on evenings and weekends.
Occasional travel.
WORK STANDARDS:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
The expected pay range for this position is $90,000 to $142,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
